Payoff: The Hidden Logic That Shapes Our Motivations

Dan Ariely is usually- almost always- a king in his field. Rarely will you feel you’ve wasted precious time reading his work. Both his published studies and his mainstream books cater to the inquisitive mind through quality science. 

This book is a divorce from that Dan Ariely. 

This entire book could be summarized in less than 50 words. It contains a wordy repition of what may truly motivate man: appreciation and recognition over money. 

Categories: behavioral sciences, Business, cognitive psychologyTags: ,

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